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Mobile Game Monetization Best Practices: Ads, In-app purchases, freemium and more
Money matters, and there are hundreds of options for a developer seeking to make money from a popular game. What are they, and how can a game creator evaluate the option that is best for a particular game and user base? From paid apps to ad networks to offerwalls to in-app purchases, this panel will cover the pluses and minuses and dos and don’ts of mobile game monetization. By the end of this session, attendees will have an understanding of the major app monetization techniques and how various game developers and publishers have leveraged them to build sustainably profitable apps.
Brad Hargreaves, General Assembly, Founding Partner
Chieh Huang, Zynga Mobile, Director
Christine Lee, Chartboost, Business Development Lead, NA
Glen Nigel Straub, Millennial Media, Director, Global Monetization
What’s Working and What Isn’t: Real Data from Real App Launches
In this session, FreeAppADay CEO Joe Bayen will share some of the insights and data he has gathered from his work with developers as they use his platform to promote their games. Bayen will present what has worked, what hasn’t and how developers can leverage paid advertising platforms to drive installs.
Presenter: Joe Bayen, FreeAppaDay.com – ICS Mobile, Inc., CEO
User Acquisition and the Role of Publishers
Having a great game doesn’t matter if no one plays it. Acquiring users is one of the biggest challenges facing developers in an increasingly crowded mobile gaming ecosystem, with the price of an app install increasing dramatically over the past several years. This panel will address the best tactics and techniques for developers who are seeking to build an audience, covering topics including the best places to buy traffic, the value of PR and ways to increase your likelihood of getting featured on a major platform.
Mike Firmage, Horizon Partners, Principal & Co-founder
Arie Abecassis, Appstori, Co-Founder
Joe Bayen, FreeAppaDay.com – ICS Mobile, Inc., CEO
Alex Betancur, Jump Ramp Games, Co-founder
Joe Ziemer, TriplePoint, Account Director
Designing for Mobile
Mobile interfaces — regardless of platform or device — require a unique design sensibility and understanding that can often be difficult for entrepreneurs, game developers and web-native designers. This session will address those specific needs, with a focus on how successful games have adapted to the mobile form factor to produce intuitive, effective and occasionally beautiful applications.
Amanda Moskowitz, Mobile Commons, General Manager
Jesus Gorriti, Fjord, Design Director
Jeff Hsu, Broken Compass Studios, Co-Founder & Producer
Eric Lamendola, Slingo, Inc., EVP / General Manager
Michael Tseng, Turf Geography Club, Founder
Understanding Your Players: Mobile Analytics and The Data That Matters
Players never behave as expected. But how can a game developer understand what they’re actually doing on an app, let alone predict which features they’ll like, which in-app purchases they’ll make, or what game they want to play next? Answering these key questions require a firm grasp of the data, and this panel will help a game creator understand which data need to be tracked and which are simply a distraction. While this session will not be technical, it may help developers understand the business intelligence and tracking metrics that need to be built into their apps.
Eric Goldberg, Crossover Technologies, Managing Director
Alan Avidan, Bees and Pollen, Executive Director
Nathan Camarillo, DeNA, Studio Lead
Joost van Dreunen, SuperData Research, CEO & Co-Founder
Andre Fankhauser, Union Square Advisors, Vice President and Head of East Coast Internet, Digital Media and Gaming
Android and iOS: Compare + Contrast
The two Goliaths in the smartphone ecosystem, the Android and iOS platforms each present unique challenges and opportunities to developers. There’s no universal right answer on which platform a game developer should pursue first, but this panel will attempt to offer some guidelines for evaluating each and developing a platform strategy. Differences in monetization, virality, social dynamics, demographics, user acquisition opportunities and more are up for discussion.
John Grotland, Grotland New Media, LLC, President
Paul Canetti, MAZ, Founder and CEO
Corey Wade, Sandbox, Strategies Partner
Kevin Weatherman, MoPub, VP of Business Development
Cross-Platform Technologies: Firsthand Stories from Developers
Today, game developers don’t simply have to decide which platforms to support. Rather, the past several years have brought the introduction of a number of cross-platform technologies including HTML5, Unity, Corona, and Marmalade. With varying levels of platform maturity, developer community and support, these technologies present an awesome opportunity and liability to any developer willing to bet their game on one. How can a developer evaluate whether to go cross-platform or native, and if the former, which cross-platform technology to choose? In this session, developers will share their experiences with individual technologies.
Paul Chambers, Happymonitor Games Studio, Founder, Partner
Thomas Henshell, Mirthwerx, Game Design / Programming / Founder
Aaron Isaksen, AppAbove, Games / Indie Fund Co-President & Partner
Getting Your Game Financed
VCs typically don’t fund game ideas. So how can someone with a game concept get the capital needed — even if it’s only $20,000 — to bring an app to fruition? This panel will address a variety of financing strategies — from bootstrapping to angel investors to publishers to venture capital — and illuminate the challenges that come with each.
Jake Schwartz General Assembly CEO & Co-Founder
Cindy Au, Kickstarter, Director of Community
Christian Brucculeri, K2 Media, Labs Director
Kane Hsieh, RRE Ventures, Analyst
Aaron Isaksen, AppAbove, Games / Indie Fund Co-President & Partner
Nihal Mehta, LocalResponse, CEO ENIAC, General Partner
This session includes four case studies from mobile game developers who have designed, developed and brought a new game to market. Each has unique characteristics that will be instructive for the aspiring game developer.
Case Study: Building an Augmented Reality Mobile Game
Presenter: Josh Shabtai, lm/nl, Co-Founder & Creative Director
Case Study: GigaPutt
Presenter: Greg Trefry, Gigantic Mechanic, Co-founder & Game Designer
Case Study: Porting from PC to iOS
Presenters: Jess Haskins, Muse Games, Game Designer
Conrad Kreyling, Muse Games, Programmer
Case Study: Do Something
Presenter: Marah Lidey, DoSomething.org, Digital Engagement Manager
Social + Mobile
The promise of social games on mobile devices brings together the two most significant themes of the past decade in the games industry. But how much of the promise is real, and what decisions can mobile game developers make today to build social dynamics and virality into their games? What is the role of mobile social game networks, and what markets are most receptive to innovations at the intersection of social and mobile?
Scott M. Jensen, Viacom Media Networks, VP, Mobile + Emerging Platforms
Demetri Detsaridis, Zynga, General Manager, Zynga New York
John Dobrowolski, Nanigans, VP Client Services
Sam Z. Glassenberg, Funtactix, Chief Executive Officer
Kenny Rosenblatt, Arkadium, CEO and Co-Founder
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